Arvachin Absolutes is a new startup that offers an exceptional fusion of modern styles with traditional Indian Kutch techniques, specializing in creating unique clothing and accessories for women. The brand’s products are available through both e-commerce and brick-and-mortar outlets.
Our Approach: Designing a Cohesive Visual Identity.
As part of our branding work, we created a cohesive visual identity that seamlessly merges Hindi and English typography to evoke a sense of tradition and contemporary design. Our team utilized natural hues with maroon and blue serving as primary colors, creating a vibrant and sophisticated visual language. Additionally, traditional Indian design patterns are incorporated into the brand’s visual identity, with Serif fonts adding an element of richness and heritage to the overall presentation.
Visual Elements: Bringing the Brand’s Vision to Life.
Our team also created signage, stationery, and other visual elements that embody Arvachin Absolutes’ brand personality and help bring their unique vision to life. The combination of traditional techniques and modern design principles has resulted in a truly captivating and memorable brand that stands out in today’s competitive market.
a collaborative project with www.iftheartcafe.com
