Orient Surgical is a healthcare product distributor located in the Saurashtra region. As part of our project, we were tasked with designing the company’s brand identity, stationery, and environmental graphics for their new office space.
Brand Identity
Our aim was to create a brand identity that reflected Orient Surgical’s commitment to improving people’s lives through quality healthcare products. We chose red as the primary color for the logo, which is commonly associated with healthcare services. We added orange to make it more approachable and welcoming. The logo features a line that represents the journey towards better health, and it forms a loop, which signifies the continuous cycle of wellness. This logo design is simple yet effective, and it effectively communicates the brand’s values.
Environmental Graphics
We designed environmental graphics for the new office space, which incorporated the brand identity and visual branding language. We used the line from the logo and created a pattern that runs throughout the office space. We also added a health line that represents the journey towards better health. In addition to this, we included inspiring quotes and thoughts from the staff and visitors, which creates an inspiring and motivational environment for employees and visitors alike.
a collaborative project with www.iftheartcafe.com