Western Irrigation is a pipe manufacturing company based in Rajkot that specializes in plumbing and draining pipes. Our task was to rebrand the company’s identity and visual language and create a simple and minimalist logo that reflects the brand’s growth over the past 25 years.
To create a simple and effective logo, we used the initial letter ‘W’ of Western as the symbol for the company, inspired by the circular shape of pipes, which represents the starting and ending point of the pipe. We used a water blue and aqua color tone to convey the connection between pipes and water. The colors are refreshing and pleasing to the eye.
To complement the circular symbol, we opted for a sans serif font that is modern, clean, and minimal. The final logo is a combination of a wordmark and abstract logo, which is memorable and easy to recognize, working well at any scale of application.
The new branding identity and visual language help to convey the company’s core values and its commitment to quality and innovation.
a collaborative project with www.iftheartcafe.com