Architheme Design Studio is an architecture and interior designing studio. For this project, the tasks were to design the identity, and stationery. During the designing process, we simplified letter A to triangle and we extruded it. It has many interpretations, like, it looks like a prism, a house roof, and many more. Here is the whole process from the identity to system design.
ARCHITHEME
DESIGN STUDIO
Typeface Design
The Word mark for the identity design is always must be memorable and balanced in all the way and its has to be clear to identified easily. The typeface modified from the original existing typeface. We have cut one rectangle shape from each letter of typeface. The typeface is make more interesting now and we also want to show negative space and positive space of design.
Logo Mark Design
Logo Mark is starting from the idea of letter ‘A’. Triangle is the Simplify form of letter A. Architecture is all about give base and structure of the building and design, creating space within space. So we design internal space and extrude version of triangle.
Visual Elements
Visual elements of Architheme is derived from the logo mark, After multiple exercises, we draw many different shapes from the same logo mark. And carry forward the all different shapes as visual design language of the company.
Stationery Design
