Air Environmental Design

To enhance the shopping experience for customers at Saurashtra Refrigerator’s new outlet, our team was tasked with designing environmental graphics that would complement the cooling products on display.

Inspired by the flow of air and snow, we created a design language that revolves around the concept of cooling. Blue, a color commonly associated with coolness, was used as the primary color palette to enhance the chilled vibes of the showroom.

To achieve the desired effect, we used blue air flow lines and snow as the main elements of the designs. The air flow lines were used to represent the way air moves and how it contributes to the cooling process, while snow was used as a visual representation of the coolness of the products.

The resulting environmental graphics created a cohesive and visually appealing atmosphere within the showroom, making it easier for customers to navigate and locate the cooling products they need.