Scope of Work
Strategy
Identity Design
Stationery Design
Brand Visual Language
Ashutosh
Introducing Ashutosh, a distinguished financial and wealth management entity committed to optimizing your financial future through comprehensive services encompassing insurance, investment, savings, and expert wealth management. At the core of brand strategy lies a dedication to fostering growth and securing prosperity for their clients. Ashutosh, a finance and wealth management brand, embodies simplicity and sophistication. It seeks to redefine the financial landscape with a commitment to minimal elegance, trustworthiness, and a progressive vision. This is a brand dedicated to delivering distinguished financial services with thoughtful simplicity.
Brand Strategy & Brand Personality:
Ashutosh brand strategy is centered around a thoughtfully curated personality—minimal, elegant, trustworthy, progressive, and consistent. These attributes serve as the guiding principles that ensure brand is not just a service provider but a trusted companion on clients’ financial journeys. We strategically weave these qualities into every aspect of brand to resonate authentically with their audience.
Identity Design
At the heart of Ashutosh’s brand identity lies a profound reflection of its core values.Understanding that finance involves charts, lines, and numbers, brand identity integrates these elements seamlessly, presenting them in a refined and simplified form.
The conceptualization of brand identity revolves around a personalized typeface, a defining feature that encapsulates the essence of Ashutosh. The logo, thoughtfully presented in Title case, undergoes a strategic transformation by elevating the ascenders of the letters H, T, and the final H. This deliberate diagonal force within the typeface serves as a powerful symbol, mirroring a bar chart’s upward trajectory. It visually communicates the fundamental principles of wealth management—growth, stability, and progress, encapsulating the spirit of Ashutosh’s commitment to guiding clients towards financial success in an intelligible and sophisticated manner.
Color
The blue and sunny green color palette of Ashutosh is more than a visual choice; it carries meaning. Blue signifies trust and reliability, while sunny green represents growth and optimism. Together, they inspire confidence in the brand’s ability to secure a prosperous financial future.
Typography
Poppins typeface was chosen for its modern and trustworthy demeanor, aligning seamlessly with Ashutosh’s brand identity. Its clean lines and simplicity contribute to a visual language that echoes the brand’s commitment to clarity.
Visual Language(Layout & Elements)
In the intricate landscape of finance, lines play a pivotal role as visual anchors, weaving through charts, graphs, and currency symbols, defining the language of wealth management. Beyond mere visuals, lines in the world of finance carry profound symbolism—they represent stability, growth, and progression.
For Ashutosh, the intentional use of a single diagonal line in our visual language is a deliberate and thoughtful choice. This line serves as more than a design element; it encapsulates commitment to clarity, progress, and a meticulously structured approach to wealth management. It symbolizes the precision with which we guide our clients, emphasizing our purpose to steer them towards financial success with clarity and unwavering purpose. This singular line becomes a visual testament to our dedication, embodying the essence of Ashutosh’s mission in guiding our clients on their journey to financial prosperity.
